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Home > Articles 2011 > Article 3 - Do You Know Of A Business That Can Survive Without Customers

Article 3 - Do you know of a business that can survive without customers

 

SALES TIP - by Colin Wilson – Director of Key Business Advisors   


Do you know of a business that can survive without customers?

Many business owners invest in a business and forget about one BIG thing.  They don’t realise they have to become a Professional Sales Person!

Business owners need to be consistently selling quality products / services to new and existing customers, ensuring  their success.  They have to make every opportunity count and convert them into profitable sales! 

Business owners are challenged in selling themselves and their products or services to new opportunities.  It is a must to do this every day, growing their customer base so good cash flow and profits continue!!

I have found most business owners are not natural sales people and those who are not comfortable selling, are unlikely do it, nor do it well. 

Sales Advice:   It is extremely important business owners have a good understanding of the sales process from start to finish.  If business owners  continue on with past comfortable habits, the business will not grow. 

In today’s competitive world there is a high expectation from the customer.  Good sales based companies will take advantage of every potential opportunity given the chance.  Business owners need to be comfortable with selling their own product / service and find a way to achieve their goals and consistent sales results.

Many business owners heavily rely and invest in sales people to bring in sales and income. However, if the business owner does not understand today’s sales process then how can they measure what is the right way to improve this process and exceed all expectations?   


Call KBA today for direction on how we can help you grow your customer base.

 

HUMAN RESOURCES TIP - by Colin Wilson – Director of  Key Business Advisors


How do businesses manage sales performance with their employees?

Business owners / managers wear multiple hats in their business.  However, when it comes to the sales structure and accountability, they become busy in other areas.  Business owners then hope their sales people or own individual performance will turn around the following month.

HR Advice: Lack of sales performance is very frustrating and can cost a business owner many sleepless nights.

The goal is to measure individual and team performance by setting the bar high, up skilling yourself and sales staff so they can consistently perform at their very best.  Should sales staff be lacking motivation and willingness to improve then ensure you follow the correct HR process with performance reviews and counselling sessions.

Sales performance is not all about beating up your sales staff or yourself, it is about the attitude of a sales person and the goal setting that has to be set.

If you think about an athlete, they train to a set routine looking for ways to improve their performance,  chase competitors and break records.  This is what we have to do as professional sales people.

Every athlete has a coach or mentor and they try different ways to improve their skills.  As a business owner / manager how do you improve yourself and your sales team if you are your own mentor?

For more information on how to Manage and Motivate your staff through a HR Process      Read More...

Or if you are looking at ways to finish off the financial year on a positive result, click here to find out how or please contact Key Business Advisors.

Warning:  Fair Work Inspectors help university students understand workplace rights

 Media release from the Fair Work Ombudsman Read More...  

It is extremely important to that you get your HR Process in order with Fair Work Australia.  If your business is struggling in this area please contact Key Business Advisors for help!

Key Business Advisors can audit your HR Process and Documentation and advise what to do!

 

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Upcoming Events in 2012

HR Events

How to Manage and Motivate your Staff through a HR Process - Workshop - Monday 21 May 2012 
Are you or your Managers/Supervisors managing staff without HR experience or training?  Learn how to address and deal with real staffing issues you are faced with in your business. Grow your staff, Grow your business!   
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Sales Events

Business to Business Sales Training Program - Friday 8 June 2012 - QLD and Wednesday 13 June 2012 - MELBOURNE
Grow your business by learning how to build and maximise your business opportunities and close the sale 
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Industry News  

HR Quarterly Index Dashboard Report October 2011

The HR Quarterly Index provides a summary of employment confidence in the business sector from the HR Coach Research Institute.
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